The Trigger Leads Era Is Ending. Now What?
For years, trigger leads have been one of the mortgage industry’s worst open secrets. A borrower applies with one lender, their credit gets pulled, and suddenly their phone lights up with calls, texts, and competing offers from companies they never asked to hear from. That’s exactly what the Homebuyers Privacy Protection Act was designed to curb. The law was signed on September 5, 2025 and took effect on March 5, 2026. It amends the Fair Credit Reporting Act to sharply limit when…