Where mortgage professionals pay attention
80,000+ decision-makers open Chrisman Commentary every morning. They trust it because it reads like a colleague, not a press release. Your brand can live inside that trust.
Daily Commentary
Chrisman’s most-requested advertising offering. 150-word text ads in the industry's most trusted morning read. Consistent 59 percent open rate.
50,000+ daily impressions
Single Placement: $645 per ad
Bulk Deals:
- Buy 5-9 ads: $625 per ad
- Buy 10-19 ads: $600 per ad
- Buy 20+ ads: $575 per ad
Placement Boosters:
- Top Placement: +$400 per ad
- Second Placement: +$300 per ad
Rush available for a fee
Podcast Sponsorship
The mortgage industry’s most listened to podcast. Sponsors featured in the opening paragraph of the Daily Commentary. Your chance to tell your company's story.
30,000+ weekly listeners
Title Sponsor
- 1 featured guest interview
- 30,000+ weekly listeners
- 10x sponsor mentions in the Podcast
- 5x Daily Commentary features
- Logo featured in Friday Roundup and Monday Industry Events newsletter
- Books out six months in advance
- $4,695 per week
Featured Interview
- Dive into product or service
- Share business updates
- Book out three weeks to one month in advance
- Interviewee headshot featured in Monday Industry Events newsletter
- $795 per interview
Video Shows
The fastest-growing segment of Chrisman Commentary. 11 shows across the Chrisman network covering every aspect of the mortgage industry.
46,000+ monthly views
Weekly Shows: $600 per episode, four show minimum
- Now Next Later
- Mortgage Matters
- The Big Picture
- Last Word
Monthly Shows: $2,000 per episode
- Advisory Angle
- Mortgage Law Today
- Mortgages With Millennials
- The AI Show
- Capital Markets Wrap
- Credit Committee
- Recapture Wars
Monday Industry Events
Start the week with your brand front and center. Title sponsorship of the Monday Industry Events newsletter that sets the agenda for the days ahead.
40,000+ impressions
- Full width creative at top of newsletter
- 728×90 banner, GIFs supported
- $995 per placement
Friday Roundup
Title sponsorship of the week's most important news roundup. Premium visibility at the executive level.
40,000+ impressions
- Full width creative at top of newsletter
- 728×90 banner, GIFs supported
- $995 per placement
Saturday Spotlight
Be the only advertiser featured in our exclusive Saturday Company Spotlight. No competing ads, no shared space. Showcase whatever matters most to your business right now.
80,000+ subscribers
- 600 words of uninterrupted attention from our entire readership
- 50,000+ impressions
- $845 per week
Website Banner Ads
Always-on brand visibility on the site that ranks first for "Mortgage News."
600,000+ annual pageviews
- 600,000+ annual pageviews
- 728×90 banner, GIFs supported
- 3-Months: $2,000
- 6-Months: $3,000
- 12-Months: $5,000
40% discount for Marketplace members
Jobs and Recruiting
Targeted access to qualified mortgage professionals. From promoted listings to full-service assisted recruiting with prescreened candidates.
Job Placement
- 150-word Text Ad Featured in the Daily Commentary
- 30-Day Promoted Listing on Job Board ($99 Value)
- Enhanced Visibility for Higher Candidate Engagement
- $795 per Listing
Job Board
- Free and promoted options available
- 8,000-10,000 monthly views
- Mortgage industry specific talent pool
- $99 for promoted listing
Premium Placement
- Role intake
- Acitvely sourced and screened candidates
- Interview coordination
- Starting at $15,000
Marketplace
The go-to platform connecting mortgage professionals with the industry’s most innovative third-party providers, service professionals and warehouse lending services.
4,000+ active monthly users
Marketplace
- Annual Membership
- Lead Capture
- Promotion across Chrisman Commentary network
- Demo Day access
- $1,400 per year
Year-round visibility that compounds
Your Marketplace profile showcases features, video demos, pricing, lead capture, white papers, press releases, and side-by-side comparisons. It’s discoverable every day, not just when you buy a slot.
All members gain access to Chrisman Demo Days, an opportunity to demo your product or service in front of the Chrisman community.
Across 14 categories, growing monthly
Professionals actively browsing providers
Premium members get the deepest discounts
Collect inquiries directly from your profile
Profile, visibility, lead form + 5x Commentary ad ($3,225 value) + 1x Podcast Interview ($795 value)
Profile, visibility, lead form + 10x Commentary ad ($6,450 value) + 1x Podcast Interview ($795 value) + 1x Friday Roundup title ($995 value) + 1x Industry Events title ($995)
Profile, visibility, lead form + 20x Commentary ad ($12,900 value) + 2x Podcast Interview ($1,560 value) + 2x Friday Roundup title ($1990 value) + 2x Industry Events title ($1990) + 6x Video Show title sponsorship ($2,400 value)
Full Media Kit and Pricing
Every product, every price, every tier. Newsletter bulk deals, podcast packages, video show sponsorships, website banners, job placements, and Marketplace memberships.
How to Write Ads That Work Here
The Chrisman audience responds to insight, not pitches. Learn the editorial-adjacent tone that drives 10 percent CTR and how top sponsors craft their 150-word placements.
The Marketplace Multiplier
Individual ads create spikes. Marketplace membership creates sustained, year-round visibility with lead capture, profile pages, and up to 40 percent off banner ads.
Writing 150-Word Ads That Convert
What top-CTR placements have in common: editorial tone, problem-first framing, and clear next steps without hard pushes.
- Lead with news or a fresh perspective. Top-performing ads tend to announce an industry development or offer a new angle on an issue readers already follow. Open with the timely development, then show why your product or service matters in light of it.
- Match the editorial tone. The strongest ads read like the content around them rather than like a sales pitch.
- Promote a resource, not just a product. Point readers to something useful, such as an upcoming webinar or a white paper.
- Close with a clear next step. Give readers a specific, actionable way to get in touch.
Building a Multi-Channel Presence
How to combine newsletter, podcast, video, and Marketplace into a coordinated presence that compounds over time.
- Anchor with the Daily Commentary. Reach 80,000+ recipients with a 55% average open rate.
- Frame the reader’s week. Industry Events kicks off the week and the Friday Roundup closes it, each with a single sponsor and full share of voice.
- Add a voice through the podcast. A title sponsorship pairs a Spotlight Interview with host-read messages, weekday Commentary mentions, and newsletter logos, for roughly 250,000 weekly impressions.
- Match a video show to your audience. Choose from 11 shows covering topics from AI to capital markets, amplified across social.
- Give readers a place to learn more. A Marketplace profile adds category visibility, an info request form, and a Demo Day slot.
- Bundle into a tailored package. Combine placements at 10% below standalone prices.
From Ad Slot to Interview
How sponsors use a Daily Commentary placement to earn a podcast interview, build credibility, and drive pipeline.
- Start with a steady run of ads. Show readers why your company matters, with bulk rates from five ads.
- Move to the top when timing matters. A top-slot upgrade places your ad first for launches or announcements.
- Expand the story in a Spotlight Interview. Give your team time to explain the thinking behind your ad.
- Plan the sequence from the start. The Foundation package pairs five ads with one interview.
- Reach the people who make decisions. An estimated 48% of readers work at IMBs, lenders, and brokers, and 14% are executives.
- Point both to the same next step. Send ad and interview traffic to one destination, such as a demo request.