Mortgage marketing is still stuck in 2008, creating content for other lenders instead of buyers. Ditch Canva flyers and start posting real, lived stories in your own voice. #mortgage #marketing #contentstrategy #housing #mortgagemarketing

If you let AI write everything without training it on your voice and stance, you just commoditize yourself. The most expensive thing in marketing is being forgettable. #AI #contentmarketing #mortgage #brand #authenticity

You do not need to be on every platform. Go deep where your audience actually is. One strong, consistent presence on LinkedIn can outperform thin content spread across five channels. #LinkedIn #personalbrand #mortgage #B2B #marketing

Four out of five Millennial and Gen Z buyers do not fully trust loan officers. The only way back is content that sounds like a human, shows your thinking, and explains the messy parts of the process. #mortgage #loanofficer #GenZ #Millennials #trust

Mortgage marketing is not the arts and crafts department. It is a growth system and it has to be built around how buyers actually make decisions online today. #mortgage #marketing #mortgagetech #fintech #growth

Next week on Now Next Later, hosts Jeremy Potter and Sasha Stair, CMB, are joined by Paul Gigliotti, CEO of the California MBA, for a timely conversation on how states are approaching innovation, AI oversight, and community investment requirements. They’ll also look at why California’s approach may shape national trends and preview emerging priorities as the industry heads toward 2026. Founded by industry veteran Rob Chrisman, the Chrisman Commentary is your trusted source for mortgage industry insights and updates. Whether you're a mortgage broker, lender, investor, or industry enthusiast, Chrisman Commentary will keep you informed and ahead of the curve in this dynamic and ever-evolving industry. Join our community and stay on top of the latest trends in mortgage lending. #ChrismanCommentary #Nownextlater #MortgageRates #HousingMarket #MortgageIndustry

Just because AI can does not mean it should. Diane Yu explains why mortgage AI needs strict guardrails, PII redaction and domain context so borrower data stays safe while applications still move faster. #mortgage #compliance #ai #dataprivacy

California Fair Plan is layered coverage, and many servicers and vendors are still missing that extra policy in their tracking. If you or your clients are on the Fair Plan, triple check that your servicer has it on file to avoid surprises. #servicing #mortgage #insurance