Getting in Front of Zillow in the Chat Era

Zillow appearing inside ChatGPT changes where discovery begins. It does not mean agents and lenders should lean on Zillow. It means more buyers will describe what they want in a general assistant first, then see results that may flow through a portal. Your advantage comes from meeting consumers before that first portal touch and making your expertise the easiest next step. What Shifts and What to Do About It 1) Conversation Is the New Search Box Publish short, plain-English answers on your…

Nov. 10: Mgt. & AE jobs; tax service, Realtor marketing, debt payment tools; Curinos on apps; plan for in-person events

“6-7!” has swept the nation for youngsters of indeterminant age, and for no real reason. Other numbers have meaning, as do dates. For example, today is November 10 th and on this day in 1975, the freighter S.S. Edmund Fitzgerald sank in Lake Superior during a massive storm, killing all 29 of the crew. (Gordon Lightfoot memorialized the tragedy in a hit song the following year.) What’s in a number? Today, let’s look at “50” or “100.” Through some social media software, the president has…

Nov. 8: Builders & unsold homes; high bal primer; vendor news; Saturday Spotlight: Foundation Mortgage; old person joke

“ What did they say? Can you rewind it?” Let’s start with something totally non-mortgage-related but applies to nearly each and every one of us. A new survey found that 34 percent of U.S. adults (including, somewhat counterintuitively, 40 percent of those aged 18 to 44) always or often use closed captions when watching television shows or movies. The accessibility setting has gone thoroughly mainstream, and young people adopting subtitles as the norm is an interesting wrinkle. It seems the…

Market Update – Mount Economerest

Imagine being handed a backpack, a pair of hiking boots, and a couple freeze dried food pouches, then told you’ve just joined an expedition to climb Mount Everest… Except, there’s no compass, no tent, and no bear spray…. That’s us right now. We’re bushwacking our way through an unsolicited economic experiment, with no clear sight of base camp. And the longer this shutdown drags on, the lower our visibility becomes. The only thing keeping us from traversing off the side of this cliff are…

Capital Markets Recap: November 7, 2025

While we had a relatively quiet week this week, largely due to the U.S. government government shutdown, I’m getting the sense from my conversations with people in the industry around the nation a sense of cautious optimism mixed with growing uncertainty. Why? Well, markets are grappling with weaker labor data, a prolonged government shutdown, and signs of cooling in the broader economy. Despite lackluster official data, delayed by the now 38-day shutdown, private reports such as those from…

Nov. 7: LO jobs; Non-QM, lock service, valuation M&A, borrower satisfaction, ARM hedging tools; Robinhood enters mortgage

How was the Louvre in Paris robbed? The password for the cameras was… ready? Louvre. (I’m sure that the Smithsonian, MOMA, Vatican IT, and lender IT staffs are busy changing theirs. (I have my passwords in a notebook… no one can read my scrawl.) Lenders and vendors on the conference circuit are hoping that the Federal Aviation Administration has better security, and its website says, “The FAA manages the world’s safest and most complex aviation system. On an average day, we serve more than…

Nov. 6: Leadership, LO jobs; AI processing, borrower experience & targeting tools; the labor market is being pummeled

Frequent conference goers or traveling salespeople are obviously concerned about the Trump Administration cutting 10 percent of flights for a variety of reasons. 13,000 air traffic controllers and 50,000 Transportation Security Administration agents are working without pay. For anyone looking for a job through the Job Board , here’s a pro tip for a question in your next interview: “Where do you see yourself in five years?” Answer: “Celebrating the 5 th anniversary in your lunchroom of you…

The Next Fed Chair: What’s at Stake for the Mortgage Industry

As Jerome Powell’s term as Federal Reserve Chair nears its conclusion in May of next year, attention is shifting to who will lead the central bank into its next phase, and what that leadership could mean for the mortgage industry. The finalists reportedly include current Fed Governors Christopher Waller and Michelle Bowman, former Fed Governor Kevin Warsh, White House National Economic Council Director Kevin Hassett, and BlackRock executive Rick Rieder. Each brings distinct strengths,…

Market Update – The Perfect Analogy

It hit me this morning… The current interest rate market is essentially EVERY season of the Dallas Cowboys. Think about it. Each year, we beaten down Cowboys fans get all excited about what the season might bring. Trades go off, positive signals emerge, and hope is offered that this will be the year everything turns around! And then, right when the season is on the line… we faceplant. If you happened to catch last night’s Cowboys game, then you know exactly what I (we) am feeling. In…

Beyond OCR: Why Intelligent Document Processing Is the New Engine of Mortgage Efficiency

In today’s mortgage industry, the term “intelligent document processing” (IDP) often gets oversimplified. Many assume it’s simply about teaching machines to “read documents.” But true IDP, particularly at enterprise scale, is far more sophisticated. It represents a foundational shift in how lenders, servicers, and investors manage document-heavy workflows. At its core, IDP addresses one of the mortgage industry’s biggest bottlenecks: the inefficiency of handling, classifying, and extracting…