Getting in Front of Zillow in the Chat Era
Zillow appearing inside ChatGPT changes where discovery begins. It does not mean agents and lenders should lean on Zillow. It means more buyers will describe what they want in a general assistant first, then see results that may flow through a portal. Your advantage comes from meeting consumers before that first portal touch and making your expertise the easiest next step. What Shifts and What to Do About It 1) Conversation Is the New Search Box Publish short, plain-English answers on your…