Vibe Coding for Loan Officers: Build Faster, Market Smarter, Grow More Channels

Mortgage marketing has turned into a speed game. In a purchase market, the advantage goes to the loan officer who can ship helpful things fast. The LOs winning attention are not always the ones with the biggest budgets. They are the ones who can launch something useful quickly, test it in the real world, and improve it without waiting on a vendor queue. That is where “vibe coding” comes in. The label is new, but the idea is simple: you describe what you want in plain English, use AI-assisted…

Jan. 26: Reverse jobs; AI U/W, borrower retention tools; company-sponsored webinars & training; put my gold tooth in my 401k?

“I am getting so sick of millennials and their attitude. Always walkin’ around like they rent the place.” When thinking about things like politics or housing, or many things, there’s the adage, “Follow the money.” For example, did you know that Ozempic was created thanks to research on Gila monsters, the only venomous lizard in the US? Their venom slows digestion and curbs cravings for hours. Ozempic, as it turns out, is not manufactured in the U.S. but is made by Novo Nordisk , a Danish…

Jan. 24: Thoughts on Pres. Trump taking the right approach; Credit issues still with us; Saturday Spotlight: Fairway Home Mortgage

It doesn’t take the current storm sweeping through parts of the U.S. to make us remember that lenders, and everyone, are impacted by the climate and the weather that comes from the climate. You’re not going to have a home inspection when there’s four feet of snow on the ground. Is a borrower going to make their payment if their house was flooded? Americans are concerned about climate change but seem to believe that climate change happens to some other person who isn’t them. A new survey…

Jan. 23: Marketing, AE, LO jobs; Settlement agent vetting, servicer efficiency tools; STRATMOR & tech; investors & crypto & DSCR

Is anyone locking loans in this storm? Or looking at open houses? Some things can be intentional, or unintentional… like gleeking . President Trump suing Jamie Dimon and Chase yesterday for $5 billion over “ political debanking ” is intentional. Having an email address is intentional; the emails that are delivered are unintentional: I have one email reserved for weight loss miracle drugs, opportunities to become a millionaire with crypto, and eastern European women who want to meet me…

Capital Markets Recap: January 23, 2026

The narrative this week was dominated by policy uncertainty rather than concrete action, beginning with President Trump’s long-teased $200 billion mortgage-backed securities purchase plan, which arrived at Davos with few details and little immediate market impact. Mortgage rates ended up less than 10-basis points from below pre-announcement levels, underscoring the growing consensus among economists and Fed officials that housing affordability is constrained by supply, not financing. The…

Jan. 22: LO jobs, title company partner sought; mandatory, property data, construction products; STRATMOR on operational readiness

One day of bond market move can wipe out any price benefit from the Agencies buying $200 billion of Agency MBS. In his Davos speech yesterday at the World Economic Forum in Switzerland, President Trump argued that homeownership is central to the American dream and criticized large institutional investors for driving up prices, saying “homes are built for people, not for corporations,” and touting an executive order aimed at restricting such investors from buying single-family homes to help…

Agentic AI: The Regulatory and Compliance Barriers to Adoption

Agentic AI, the use of autonomous systems capable of independent decision making in support of customer service and sales efforts, is sneaking up on the mortgage industry. The thought of replacing employees with AI generated “bots” who are programmed to interface with consumers carries serious regulatory and compliance concerns which may limit their usefulness in external operations. In considering agentic AI we must understand the difference between using automated platforms internally to…

1.21.26 Global Sell Off; Polunsky Beitel Green’s Marty Green on Political Posturing; Davos Remarks

While “Sell America” goes on, or at least the perception of it, outside our borders, leading to bond prices going down and rates going up, in this country we are learning the difference between a pardon, a commutation, and clemency. I continue to hear how fraud, especially occupancy fraud, in residential lending is on the upswing. President Donald Trump commuted the five-year prison sentence (freed, but conviction stands) of a New York real estate manager convicted of fraudulently obtaining…