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A Cautiously Optimistic Turn in the Mortgage Cycle
After several years defined by volatility, scarcity, and historically high borrowing costs, the mortgage industry enters 2026 with something it hasn’t had in a while: a cautious, but genuine, sense of optimism. That sentiment was palpable at the MBA Annual conference, where the collective mood reflected a meaningful shift from the exhaustion of 2023 and the grinding uncertainty that clouded 2024. Lenders, economists, and market participants seemed aligned in a shared belief t
Joel Kan
6 days ago
What the Old "Assumable Mortgage" Idea Reveals About Today’s Broken Housing Market
In an era defined by locked-in mortgage rates and frozen inventory, an old mechanism in American housing finance has suddenly reentered the conversation: the assumable mortgage. It is an idea that feels almost quaint, yet it sits at the center of some of the current debates about affordability, consumer rights, and the role of government in modern housing markets. To understand why assumability is back in the spotlight, it helps to start with what the feature actually is. At
Robbie Chrisman
6 days ago
I can close a loan in 30 minutes?
The mortgage industry has been embracing the concept of speed as a marketing feature in the past several years. The idea that a mortgage loan can transition from application to closing in a flash is something that loan officers and business owners have become convinced will make them more attractive to clients. Hey, who doesn't want to apply for a loan while making their morning coffee and get approved before they have finished their bowl of cereal, right? Maybe not. About tw
Andrew Liput
Dec 2
Credit Data Is No Longer Static: How Dynamic Insights Are Redefining Mortgage Lending
For decades, credit reports were treated as snapshots - a fixed moment in time meant to summarize a borrower’s financial history. That view no longer fits today’s reality. Credit data has evolved into a living, dynamic asset that tells a story not just about who a consumer was, but how they are behaving right now and where their financial trajectory is heading. This shift is more than technical, it’s strategic - driving smarter decisions and better outcomes across the mortgag
Satyan Merchant
Nov 17
FICO’s Direct Licensing Shift: Breaking a Monopoly or Reshaping One?
For decades, FICO has been the dominant force in credit scoring, central to the U.S. mortgage ecosystem since the introduction of its score in 1986. It has long drawn both scrutiny and reliance from the industry, regarded as a gatekeeper to credit access for millions of consumers. But a major structural shift is now underway: FICO has announced a direct licensing model that will bypass the traditional credit bureaus and instead work directly with credit reporting agencies (CR
Taylor Stork
Nov 5
Human-in-the-Loop Innovation: How Guideline Buddy is Reshaping Mortgage Origination
In an era where artificial intelligence promises transformation across every industry, the mortgage sector has been cautious, often for...
Marc Hernandez
Oct 1
Voice of the Industry: Edition Two
In the first Voice of the Industry , David Spector, Chairman and CEO of Pennymac, discussed his path from early beginnings on Wall Street...
David Spector
Sep 29
Certainty and Confidence: Why Consumer-Permissioned Data is the Key to Winning First-Time Buyers
I’ve been in mortgage since 1991. Rates were north of 10%, “apply now” meant stacks of paper, and the concept of consumer-permissioned...
Brian Vieaux
Sep 22
Coaching, Consistency, and the Green Zone of Modern Originators
I would say the top producers I respect most share two traits you can’t fake: they coach and they show up. Two recent Loan Officer Life...
Brian Vieaux
Sep 8
Winning Starts With Your Database
After talking with and interviewing hundreds of mortgage professionals, I can say with certainty: the loan officers who win in this...
Brian Vieaux
Sep 2
AI in Lending: Why Consumer-Facing Should Be the Last Stop, Not the First
The mortgage industry has no shortage of hype around artificial intelligence. Every week, a new vendor promises borrower-facing chatbots,...
Matthew VanFossen
Aug 25
Be the Positive Beacon Your Community Needs
Since originating my first loan in 1991, I’ve lived through plenty of cycles where the Fed gave us a dose of reality. Friday in Jackson...
Brian Vieaux
Aug 25
Why the HELPER Act Deserves More Than Silence
If you’re unfamiliar, the HELPER Act (Homes for Every Local Protector, Educator, and Responder) proposes a straightforward idea: allow...
Brian Vieaux
Aug 18
The Financial Fitness Flywheel: How Educated Clients Drive Sustainable Growth for LoanOfficers
In a market where every lead feels harder to come by and conversions take longer; loan officers are looking for an edge that will not...
Brian Vieaux
Aug 11
The New Reality of Portfolio Management: From Refi Boom to Boomlets
For decades, the mortgage industry's refi booms were predictable, secular events. A long-term downward trend in interest rates would...
Nathan Den Herder
Aug 8
CLEAR VICTORY: How Abdel Built a Winning Playbook in a Losing Market
The summer slowdown is real.But someone forgot to tell Abdel Khawatmi . While many loan officers are sitting on the sidelines waiting for...
Brian Vieaux
Aug 4
Control the Top of Your Funnel. Or Compete With Those Who Do.
I’ve seen this industry evolve through every imaginable market cycle. But I believe we’re now in a fundamentally different era, one...
Brian Vieaux
Jul 28
Rethinking Video: Why Loan Officers Can't Afford to Stay Off Camera
Spend enough time in one industry and you’ll likely see just about every shiny object come and go. But I can tell you with confidence:...
Brian Vieaux
Jul 21
The Point of Thought Advantage: What J.D. Power Data Reveals About Winning the Mortgage Consumer Before They Shop
Throughout my career in the mortgage industry, I’ve watched strategies come and go. Rate chasing. CRM drip campaigns. Lead buying. But...
Brian Vieaux
Jul 14
Tumult in the Credit Scoring Biz
Last week news came out that the FHFA, which oversees Fannie Mae and Freddie Mac, will now allow lenders to use Vantage 4.0 score....
Rob Chrisman
Jul 14
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